About Us
41 Years of Traditional Craft
Nestled in the cultural heart of Kampung Jenjarom, Heritaste carries the rich aroma of Malaysia’s culinary heritage. With over 40 years of legacy, we transform traditional kampung recipes into handcrafted peanut snacks that embody love, unity, and tradition. More than just treats, our products are edible stories, thoughtfully presented through curated packaging and seasonal gift sets. By sharing these authentic flavors, Heritaste not only preserves timeless traditions but also highlights Jenjarom and Kuala Langat as vibrant cultural and culinary destinations for the world to discover.
*ONE BITE AT A TIME
*ONE BITE AT A TIME
*ONE BITE AT A TIME
*ONE BITE AT A TIME
*ONE BITE AT A TIME
*ONE BITE AT A TIME
*ONE BITE AT A TIME
Our Mission
A Taste of Heritage
To bring people together through authentic handcrafted heritage snacks that celebrate culture, connection, and the simple joys of life.
Our Vision
A Future Rooted in Tradition
To become the signature gift of Malaysian gastronomy — one that travels the world, rooted in the flavors of Jenjarom and Selangor
Core values
What We Believe In
Authenticity
Rooted in tradition, made by hand.
Simplicity & Joys
Celebrating life’s simple pleasures through every bite.
Cultural Pride
Representing Malaysia on national and international platform.
Inclusivity & Empowerment
Connecting communities and uplifting local makers.
Promoting Unity through Diversity
Heritaste’s team reflects the multiethnic harmony of Malaysia—Malay, Chinese, and Indian team members working side-by-side. Our festive gift boxes are consciously designed for inclusive celebrations, bridging different communities through shared flavours.
Workshops & Family Events
Hosting school tours, family activities, and cultural snack-making sessions to reconnect younger Malaysians with traditional food heritage. These experiences not only educate, but deepen emotional connection with Malaysian gastronomy.
Recognized.
Shared.
Celebrated.
Heritaste has captured the attention of media, chefs, influencers, and everyday travellers — not just for its flavours, but for its ability to tell a deeper story through food. From national TV to heartfelt testimonials, our brand has become a recognized voice for Malaysia’s edible heritage.
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